FASHION

adidas Originals by Ji Won Choi

This fresh and bold capsule collection of streetwear for Adidas, is designed by Ji Won Choi.

Drawing on inspiration from her Korean roots, Choi’s first set of garments uses a striking palette of lilac, red, navy and green to reinvent the brand’s iconic three-stripe motif. Her second collection revisits the monochrome colour scheme used in Adidas’ first tracksuit.

Choi was influenced by traditional Korean clothing, known as hanbok, that uses exaggerated silhouettes and architectural forms.

Beazley Designs of the Year 2019

Discover the most innovative designs across fashion, architecture, digital, transport, product and graphic design from the past 12 months, as nominated by design experts from around the world.

in-depth

Q&A with Ji Won Choi

The Design Museum speaks to Ji Won Choi about her collection for adidas originals, which is nominated in this year's Beazley Designs of the Year. Choi's garments draw on elements from traditional Korean clothing, known as hanbok, that uses exaggerated silhouettes and architectural forms.